Meet the Team

Ever wondered about the fine folk who work behind the scenes at BELMAS?

We’re a small (though some might say, perfectly formed) unit who are well seasoned in keeping the BELMAS cogs turning (hopefully without looking like we’ve broken a sweat in doing so!). We’re made up of two Sheffield-ers and one Londoner, all of whom are partial to a mid-morning sweet pastry and long-winded discussions about the latest TV drama.

Get to Know Us…

Kelly RustonKelly RustonExecutive Officer

Our resident Jack-of-all-trades; Kelly has managed the Society’s finances since 2013 and plays a vital role in the planning and delivery of the annual conference. In addition, she provides unwavering assistance to members and administrative support to the Council and Executive Boards. A Sheffield girl, wife and mum of two boys; Kelly brings energy, humour, passion and steel not only to the team, but also to the custodianship of BELMAS finances and to a myriad of support activities.

From September 2024, Kelly became BELMAS’ Executive Officer, utilising her wealth of experience to successfully lead the team.

Fun facts – Kelly is a walking, talking FRIENDS encyclopaedia and can offer up a quote from the show to fit any living scenario. She wears lenses for poor eyesight, but can spot a typo from a mile away. Kelly is also a brown belt in karate, a maestro on Excel, and is allergic to animals.

Nicola MellorNicola MellorMembership Engagement Manager

Sheffield native, Nicola has worked for BELMAS since January 2019, taking the office to new heights with her background in Marketing and Creative Writing.

In January 2023, she stepped into the shiny new role of Membership Engagement Manager and is currently leading a number of projects which aim to deliver more value to our members and propel BELMAS forward into an exciting new era.

Fun facts – In her teens and early twenties, Nicola toured the UK as part of a girl band (the evidence has since been destroyed!). These days, she volunteers as a creative writing coach for children, is obsessed with all things film and TV, makes lists for anything and everything, and is in the process of writing a book with her childhood best friend. Most notably, she doesn’t go a day without eating a bite of chocolate!

Cynthia AkinsanyaCynthia AkinsanyaMembership and Events Coordinator

Cynthia joined BELMAS in September 2023. With over 15 years of experience in the charity sector, Cynthia brings a wealth of expertise in events, marketing and communications and EDI.

Alongside her role at BELMAS, Cynthia is a talented Cake Artist and sits as a local Magistrate.

Fun facts – Cynthia is an Arsenal fan, and loves the beautiful game so much, she was late for her own wedding. She has also taken part in Channel 4’s Kirstie’s Handmade Christmas and Bake Off An Extra Slice.

We’re always happy to hear from our members, so if you have any queries, need a hand with your membership, or just want to say hello, get in touch with us by emailing info@belmas.org.uk or you can reach us on Twitter @BelmasOffice. We look forward to getting to know you!

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